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Identify and capitalize on what makes your business great.


MN8 grows companies from the inside out by creating winning business and marketing strategies. We then work with your internal teams to ensure they gain traction. We call our approach i2i "ideation-to-integration."

 

 

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Identify and capitalize on what makes your business great.


MN8 grows companies from the inside out by creating winning business and marketing strategies. We then work with your internal teams to ensure they gain traction. We call our approach i2i "ideation-to-integration."

 

 

 

Ideation-to-Integration

"Strategy without execution is hallucination"

-Mike Roach

We're about ideas in action. We love creating ground-breaking strategies for our clients and ensuring that those ideas take root within the organization.  This is why, we developed our unique ideation-to-integration (i2i) approach to brand strategy and strategic planning.

The Approach — Seeing i2i

Ideation Stage: For companies of all shapes and sizes, new or established — we identify the core idea of why you are in business, then we weave it through your brand, product/service, communications, and operations. 

Integration Stage: We work with your internal teams (sales, accounts, marketing, customer service, etc.) to ensure that the strategies are understood and implemented.

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The ideation and integration stages look completely different for every client. That's why we build customized solutions to develop and unite — a differentiated concept (product, service and brand), engaging communications, and a strong operational culture. 

 

Services


Services


Our goal is to identify the best solutions to grow your business. Here are some of the services we may deploy to along the way:

COMMUNICATIONS
Brand Strategy
Positioning + Repositioning
Persona Development
Naming
Marketing Planning
Messaging Strategy
Brand Architecture
Innovation Planning
Voice & Tone
Brand Audit
Personas /Psychographics
Pricing
SWOT Analysis
Stakeholder Insights
Social Media Strategy
Brand Essence

CONCEPT
Business Modeling
Concept Development
Innovation Planning
Internal Culture Development
Product Extensions
Service Extensions
Pricing

OPERATIONS
Business Development/Sales Strategy
Customer Service
Hospitality Training
Staff Morale
Staff Discovery
Operations Audit
Pricing
Profitability
Training Programs
Training Collateral

 

NETWORK PARTNERS
We offer the following through our partner network. For most of these services, we work with several vendors. We identify the right ones based on your company's specific needs and can manage these partnerships so you still have one point of contact and a seamless solution.
Graphic Design
Primary Quantitative Research
Primary Qualitative Research
Audience Segmentation
Concept Testing

PR
SEO
Website Design + Development
Digital Marketing
Product Development

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Our Philosophy:


Don't grow a tree by hanging leaves in the wind.

 

A great new product, catchy ad campaign, or cool logo refresh are the leaves. They are what’s most visible to your audience. While impactful, they have to be rooted in sound long-term strategy, so your company can stand strong in the ever changing winds of competitive, consumer, and market behavior. 

 

This is why we say —

"Before you think tactically, think strategically."

 

Our Philosophy:


Don't grow a tree by hanging leaves in the wind.

 

A great new product, catchy ad campaign, or cool logo refresh are the leaves. They are what’s most visible to your audience. While impactful, they have to be rooted in sound long-term strategy, so your company can stand strong in the ever changing winds of competitive, consumer, and market behavior. 

 

This is why we say —

"Before you think tactically, think strategically."

 

 

We believe process = solution. Though athletes train to race, it's the training that makes them strong in the long run. Your business might be racing to boost sales, reposition itself, or create a brand. While that's beneficial, our custom process to develop that solution will strengthen your company for years to come.

We believe in the power of one core idea. This is not about what you are. It's about why you are. Everything your company is or does should emanate from your one core idea. Businesses that take a strategic approach, rooted in what their brand is and owns in the market, will develop organic solutions which foster long-term growth. 

 

 

We believe in relationships. The best solutions start when our teams can come together, collaborate and iterate. It takes more than talent — trust, open communication, genuine care,  and drive — these are fundamental elements of success.

We believe it's about the right ideas. It's more than just about big ideas, it's about the right ideas for your company's internal culture. That's why we create custom solutions from "ideation-to-integration."

We believe big overhauls begin with small steps. Sweeping changes can be daunting for companies of all sizes. We can tailor iterative solutions to help manage it.

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About Us


About Us


VERSATILE

We have a solution for any industry...

With over two decades of experience working in – and building – brands,  MN8 combines experience with imaginative branding and marketing strategies to create winning solutions for our clients.

Our approach works in any business system (B2B or B2C) and across a variety of industries. 

Industries

We've worked in...

  • Consumer Packaged Goods
  • Outdoor
  • Food & Beverage
  • Hospitality
  • Nonprofits
  • Energy
  • Finance

Our Home

Boulder, Colorado

This is a city of inspired people looking to experience and quite possibly change the world. We're proud to share this community with so many entrepreneurs and socially positive companies.